Our main focus

GIM’s Berlin office offers standardised, as well as individual, research concepts plus goal-oriented and impromptu ad hoc research.  

• Consumer and B2B
• Cosmetics
• Media
• Detergents
• Food
• Telecommunications
• Customer satisfaction
• Financial service
• Stimulants
• Tobacco

Being located in the capital enables special focal research points:

• Youth Research, using GIM-Mindsets
• The Lifestyle approach Ethnic Marketing, utilizing the first fundamental study on German-Turks
• Qualitative Political Research in Urban and Rural Areas, the New Laender (former GDR) and Old Federal States of Germany
• Exploration of a municipality and its position from a user’s perspective, by using the GIM-Module ‘Environmental Profiles’
• International Research with ethnologic and cultural-scientific expertise

Emerging markets east

GIM Berlin – Gateway to the East, through geographic advantage of location, competent staff and a perfect cooperation with GIM Russia