Management and Team  

Dr. Stephan Telschow
(Head of GIM Berlin)

Social Sciences and Mathematics

"We will only know our consumers, if we understand them as a holistic human – including his backgrounds, desires and habits."

The Team

The Berlin office focuses on interdisciplinary teamwork. Ethnologists, Cultural Scientists and Psychologists all add their knowledge to the tasks at hand and projects in question.

This is a sure way to methodically and theoretically develop a made-to-measure approach for each assignment. We not only see our task in developing an approach for existing standard target groups but also in defining new target groups.

To be able to understand and consequently target specific consumer groups, we conduct our research using an enhanced psychological, as well as a day-to-day approach based on cultural studies.

Our team, however, offers not only qualitative methods but also employs quantitative research techniques. Combining both qualitative and quantitative methodologies is a particular strongpoint. Clients receive supplementary information, enabling them to form effective decisions.